In December of 2020 my classmates and I were tasked with creating and executing an awareness campaign for Ronald McDonald House Charities of the Southwest. We accomplished this by focusing on RMHCSW’s social media sites, using OOH digital billboards located in public areas around the Texas Tech campus. We also used the help of a sorority to share Instagram stories involving RMHCSW and having a Call to Action to follow and share the story on their personal Instagram page. Below you will see a few slides from the finished project and a link to the complete power point presentation along with a letter of recommendation from RMHCSW.