Around my junior year, I took a class on Account Planning and had a semester long project that I was tasked to complete. We were asked to choose a company that is not known nationally but has the potential to expand to the national level. I chose James Avery Jewelers, a Texas based company that I knew fairly well since I would shop there for gifts for my mother and grandma during the holiday season. Below you’ll find my creative brief for the project as well as an ad that I sketched out for a national campaign.